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Assume you are conducting a study to determine the importance of brand names and different features of Automobiles such as Cars or Bikes.

Assume you are conducting a study to determine the importance of brand names and different features of Automobiles such as Cars or Bikes.

1. Assume you are doing exploratory research to find out students’ opinions about the purchase of a new mobile device, such as any smartphone, Apple iPhone (latest)  or an Apple Watch. What information would you need to collect? What types of questions would you use? Suggest six to eight questions you would ask and indicate in what sequence you would ask them.
2. Assume you are conducting a study to determine the importance of brand names and different features of Automobiles such as Cars or Bikes. What types of questions would you use—open-ended, closed-ended, or scaled—and why? Suggest six to eight questions you would ask and in what sequence you would ask them.

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