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Define, explain, and illustrate the key external and internal environmental factors that influence the development of marketing strategies and sales programs.

Define, explain, and illustrate the key external and internal environmental factors that influence the development of marketing strategies and sales programs.

Discussion Question 1 – CLO 1, CLO 2, CLO 4, CLO 6, CLO 7

Define, explain, and illustrate the key external and internal environmental factors that influence the development of marketing strategies and sales programs.

Because of globalization and COVID-19, telecommuting and using a virtual office are now major aspects of many professional sales positions.

  • How do you feel about telecommuting and a virtual office in a job?
  • What aspects of telecommuting and a virtual office are you most and least attracted to, and how does this affect the sales manager, especially in regard to motivation?

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