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How would you meet and satisfy your customer expectations and sustain competition?

How would you meet and satisfy your customer expectations and sustain competition?

Think of a business you would like to start. What business (either goods or services) would be of potential interest to you, and who do you deem would be your customers and competitors?  How would you meet and satisfy your customer expectations and sustain competition?  Refer to Chapters 4 and 5 of the textbook.

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