“Western society is founded on capitalist economic principles; thus it is not, at its foundation, bad to make money in modern society. The manner in which this is done, however, the type of power used, and the individuals the action has coerced, disadvantaged, or in some way negatively influenced are often questioned.”

In the context of our current economic system, as well as the landscape of the sporting industry, please talk to me as sport professionals about how we balance the incentive of monetary gain while still providing sound ethical practices in sport marketing to coerce consumption of sport products.