In this assignment, you need to review the Tesla, Inc. case study. The case study describes the rise of Tesla Motors, an electric vehicle company founded in 2004 by electric inventor Martin Eberhard and South African innovator, Elon Musk. The case details the motivation of the two men, their personalities, and the conflicts they went through to develop the company. It also provides an overview of the challenges and opportunities of competing in the electric vehicle space; discusses Tesla’s strategies for manufacturing, marketing, and distributing the cars; and points to key questions about Tesla’s future.
Refer to the attached document for assignment details and grading rubric.
Use the attached Unit 2 Assignment APA Template which is formatted to include the required title page, introduction, body of the paper with required headings, conclusion, and example references page. This is required, not optional.
Refer to the attached APA 7th Edition Student paper for examples of formatting references in APA. Examples are located at the end of the document.
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