You are currently working as a mobile marketing analyst for Iterable (https://iterable.com/ (Links to an external site.)) and your manager, Regina, has approached you with a research project she would like you to accomplish by the assigned due date.
For this research assignment, Regina would like you to search “mobile marketing trends” for 2022 from at least four distinct and reputable sources and triangulate your findings from those sources to inform your boss. Your job here is not to report back what each of your sources said, but to assert actively and strategically what the top three or four top trends will be based on your secondary research (including what and why for each). That is, report back to Regina as the credible expert.
- Submission is a memo format to your boss
- The report should be between 1.5 to 2-pages in length