The following short work questions are required to be answered on an APA format, each question will required at least 200 words of writing.

A reference page with your textbook and at least one other reference from the FNU Library (LIRN / Library and Information Resources Network) specifically Pro-Quest and/or STATISTA.

Your Library: User ID > 24439

Password.>onlinelibrary39

Answer the following questions

From the textbook Chapter 1

1.Define communication. How does it play a crucial role in marketing and business?

2.Define integrated marketing communications (IMC).

3.Identify and describe the four ways consumers can interact with multiple media formats.

From the textbook Chapter 2

1.How does brand image help customers? How does it help the specific company?

2.What is a brand logo? What are the characteristics of an effective corporate logo?

3.What are the characteristics of a strong and effective brand name?

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