Sales, Advertising and Promotions
The following short work questions are required to be answered on an APA format, each question will required at least 200 words of writing.
A reference page with your textbook and at least one other reference from the FNU Library (LIRN / Library and Information Resources Network) specifically Pro-Quest and/or STATISTA.
Your Library: User ID > 24439
Answer the following questions
From the textbook Chapter 1
1.Define communication. How does it play a crucial role in marketing and business?
2.Define integrated marketing communications (IMC).
3.Identify and describe the four ways consumers can interact with multiple media formats.
From the textbook Chapter 2
1.How does brand image help customers? How does it help the specific company?
2.What is a brand logo? What are the characteristics of an effective corporate logo?
3.What are the characteristics of a strong and effective brand name?