Master Level Assignment NEEDS TO BE ACADEMICAL

Select any company in the luxury services field, and analyse its services marketing strategy in terms of:

1. Promises made, how, to which segment (s), and why this/these segment(s).
2. How do you think the promises are kept (you can refer to the concept of the
   Service Marketing Triangle for this).
3. Summarize the seven P approach this company is using: product (offering);
   price; place; promotion; people; and processes.
4. How would you rate this company’s service marketing strategy: bad, good, or
   fabulous, and why.

Please do not forget to provide a brief description of the company and the sector in which it operates. You may/should do some research on the company to assist you in coming up with responses to the four questions above.

Length: minimum one half page, maximum one page, for each of the questions. It should be a word/PDF document, 12 font size.