The Role of Social Networking in the Medical Community: A Review

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The Use Of Social Networking In The Medical Community For Decision-Making

1. The particular article written by Coleman, Katz, and Menzel (1957) talks about the “whole network” among doctors and medical practitioners. The article has explicitly spoken about the definite types of social media that are only integrated among their colleagues. The ties by which the doctors were connected were highly based on professional grounds and not personal grounds. Most of them were advisors and discussion partners. However, the social media networks had different layers and in the next layer, a friendship network flowed among the doctors that tied them together to the medical community through their friendly relations. By that time, social media structures had become much more “open”. The social networking platforms, according to the article, have given the isolated doctors a community to belong to. As human beings are social animals and try to recognize themselves in a particular community or group, therefore, social networking platforms play a very important role in materializing such desires or rather, instincts.
2. The article depicts that socio-metric ties have helped doctors make medical decisions about the availability and usability of drugs for their patients. The reasons for such actions and reactions can be deciphered in the age of modernization where social networking has become a part and parcel of the life of every professional. Apart from that, when judgment is not clear, social validation becomes important for professionals dealing with sensitive issues such as medicine and education. The circulation of information on different kinds of drugs, their availability, credibility, evolution throughout time, and market structure are important factors in a doctor’s life. Therefore, it is well understood when he/she listens to another five or six doctors through social media, thereby, determining their decisions.
3. I would rather target the medical community than a broker for distributing a new prescription drug quickly because social media networking platforms will provide me with thousands of different perspectives, approaches, and opinions regarding the respective drug. Social networking will connect me with doctors from different disciplines who would readily see the new prescription drug, acknowledge it, or give their valuable opinions regarding it.
4. A small world problem is a speculated and genuine problem that is seeping directly and indirectly throughout the world. After the huge popularity of social media, the Harvard approach of calculation shows that any two people taken randomly might as well have a distant link between each other either by their history of schooling, university days, or social media history. However, the problem is accelerated with social media as it connects unknown people from distant places to each other within no time.
5. According to the article by Milgram (1967) in social communication, social distance matters more because social distance (social class, race, hierarchy) brings in social taboos and restrictions which highly affect social communication to a larger extent. Social distance is a major factor of influences social communication in society.

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