Write a 100- to 200-word summary of the feedback you received from your team, Erika and Dontaye, as well as an explanation of why it did or did not help you refine your marketing mix strategy.
Cite at least one (1) peer-reviewed reference
Feedback Response II: Dontaye Jones
Well put together. The idea of having an influencer for promotion is unique, but extremely beneficial depending on the influencer, subject, and audience. Utilizing traditional advertising elements such as television and billboards, but how about a podcast? The podcast industry is a booming industry with influencers from various backgrounds marketing their products and services to the masses, along with educating.